Monday, November 02, 2009

Goals in Google Analytics

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The changes Google have made to the way goals work in Analytics could add a lot to your understanding of your site and the way it works for ...
Friday, October 16, 2009

What is the GAAC Summit?

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What we sometimes refer to as the GAAC Summit is more correctly called the GAAC/WOAC/USAC Summit - spelled out, that would be: Google Analyt...

Variants versus combinations in multivariate Google Website Optimiser

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When you have a multivariate website optimiser experiment running, there are two ways to look at the results - by combination, or by variant...
Thursday, October 15, 2009

What is a Google Authorised Consultant?

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Google provide Google Analytics and Google Website Optimiser for free. It makes sense for them to do that, because these two applications ma...
Wednesday, October 14, 2009

How the Obama campaign used Google Website Optimiser to win the election

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Dan Siroker gave a fascinating keynote speech at the Website Optimiser day at the Authorised Consultants summit yesterday. One of the storie...
Thursday, June 18, 2009

Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

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Google have now launched the ability to link Analytics Goals to your Adwords Conversion tracking. This is on top of having Adwords Conversio...
Thursday, March 19, 2009

Getting started guide for Google Analytics

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Google have launched an updated version of the getting started guide for Google Analytics. For those that feel they have the sufficient know...