Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

Google have now launched the ability to link Analytics Goals to your Adwords Conversion tracking. This is on top of having Adwords Conversion tracking and does mean that if you don't want to use the adwords conversion tracking code you now don't have to.

You can read how to do it here.

Aswell as goals, you can link E-commerce transactions back to your Adwords account and really start seeing how effective your Adwords marketing is.